Case Study No. 1, McDonalds Senior Restaurant (p. 648)

No. 1, McDonalds elder Restaurant (p. 648) - Case Study Exampleof McDonalds would not suffer as a publication of this strategy since the senior citizens flock the restaurant in the morning when young customers do not chemical formulaly come.Lisa should encourage senior citizens to come and enjoy their meals at McDonalds. This is because the restaurant would not want to be noteworthy for its discrimination against its customer based on their age. Also the senior customers usually leave before high noon which is already a slow duration for the restaurant. Lisa is getting a good opportunity for her slow clipping and should bank upon it. Since the senior customers spend as much as normal customers, she would not have to amaze about generating profits and sales for the restaurant.Bingo games would be a suitable kneadivity for senior citizens and would act as a promotional campaign to attract such customer (Clow and Baack, 2011). She could further use the base of bingo game to her advantage. She could do this by allocating a special time for the bingo game, one when normal customers usually do not visit the restaurant. By doing this, Lisa would be ensuring that her senior customers prefer to come during this time and do not crowd the restaurant during the peak hours when young customers visit. Since young customers usually visit afterward noon, Lisa should not have to worry about crowding discouraging the young customers or that her restaurant would be labeled as an old peoples