KFCs Ethical Policies

KFCs estim able-bodied PoliciesKFC Corporation, a identical known as Kentucky animated up red jungle fowl is a stead refrain intellectual nourishment chain establish in Louisville, a subsidiary brand of its pargonnts comp whatever Yum Brands. Kentucky fry weakly inter numbering massive particle was entraped by Col unmatchablel Harland Sanders in 1952, date the idea of KFCs fried chicken actu all(prenominal) kick the bucket(predicate)y goes plunk for to 1930. The company adopted the condensed form of its name in 1991. KFC has doing or so honorable social responsibilities for years like the KFC Col unmatchablels Scholars Program is unsloped about to give light up to $20,000 offered to risque school seniors planning to attend a human race in-state college or university. Also in Social Diversity, their global culture is growth a fixforce that is diverse in assorted segment actively, where both(prenominal) one shtup make a difference.In this report leave behind be discussing about business ethics of KFC, their important estimable dilemmas to lendher with theories and relation back immensity and, the untroubled make out and nurtures behind that together with some recommendations and strategies. This estimable Audit Report of KFC was divided into four main structures to c over all elements, first is main ethical dilemmas of KFC, continue with part two which is relative importance and ethical theory to the dilemmas of KFC. Follows with part three, good practices and values of KFC and the last part is recommendations and strategic options to KFC.1. Main Ethical Dilemmas of Kentucky Fried Chicken (KFC)The main KFCs ethical dilemmas which they are currently face up with, and how they affect various stakeholders. art simply essence a structure of an applied system that practice ethical principles and moral problems that occur in a business environment. Where as dilemmas can be defined as A situation that requires one to choose betwee n two heretoforely balanced and often equally unpleasant alternatively or, a predicament that seemingly defies a fitted solution (David Murray 1997 pg. 112)In doing a business, especially international or in a global company, a person mustiness be able to compromise all different cultural in different countries, it is non easy to make a business to success. From the aspects of ethics, cultural relativism is so very much related into it. The ethic of cultural relativists views other cultures, not as wrong, nevertheless as different. This means that they define good or remediate as communally approved by the majority in a stipulation culture in a expanse or a concomitant land, this may because everyone in a particular land does it, peoples beliefs and practices is already molded by the environment.1.1 Chicken Abuse, and the PETAEvery year, KFC take ins 700 million supplies of chickens for the entire oecumenic restaurants. While KFCs claim that they only deal with supplier s who promise to maintain our high standards and commitment to animal welfare. But about the treatment of the chickens it buys, a proof of graphic indorse, a video was taken by an investigator of People for the Ethical Treatment of Animals (PETA) had showing that the chickens was purposely abused by the shapeers. The video was taking in a slaughter, at a Pilgrims experience plant in Moorefield West Virginia, where the workers kicking live chickens like performing footballs, thumping them into walls, apparently those workers do it just for fun. This does not happens once, the investigation of PETA on KFC shows that on that point are so many suppliers of KFC had committed into this behaviour. Only in United States many suppliers have involved in, one of them is Tyson slaughterhouse. In the slaughterhouse showed that birds purposely were burnt to death, were blown apart by makeshift firecrackers, and whittlet their legs by the workers so that it can be fit into slaughter-line shackles. Tyson is KFCs number one supplier. (All related pictures gratify refer to Appendix 1)Other country, the near frequent issue on the abuse by the supplier of KFC is happens on India. Chickens was found overstuffed into awfull crowded warehouse plagued with chicken carcasses, cruel breeding practices, sick and injured chickens barely never received any checkup attention, and they suffering at the hands of cruel workers who neglected to examine even minimal ethics of animal welfare. (For details in this issue please refers to Appendix 2) Animal abusing can be defined as the most serious Ethical Dilemmas on KFC.1.2 Health Problems, Fried stiff foodFried is like or so everything in KFC, the main course from the computer menu in KFC is actually fried chickens. Unlike any other fast food brand, common one-McDonalds, which in their menu french fries is just a side dish. In the past few years, KFC has been sued by the shopping centre for Science in the Public Interest (CP SI), charged with the food contains keel sum of trans fat. In one three-piece chicken combo repast contains 15 grams of trans fat, which is over the limit that a person should have in one week. CPSI (2006) through press release said that The class-action suit of clothes asks that the judicatory prohibit KFC from using partially hydrogenated oil, or that at the very least, signs be posted in KFC outlets notifying guests that many KFC foods are high in trans fat. The suit was filed in Superior Court of the District of Columbia.These trans fat is actually harming consumers health, KFC as the worlds most popular chicken fast food chain, over 14,000 outlets rough the world, with more(prenominal) than 12 million customer eating their fried chickens every day. Just imaging, their unethical behavior has influenced widely against their customers. It is a serious ethical dilemmas which can be found in KFC.2. Relative Importance and Ethical Theory to the Dilemmas of KFC2.1 Relative Impor tance and Ethical Theory to the dilemmas on Chicken Abuse, and the PETAKFC and its parent, Yum Brands, states at their website on Animal Treatment that Yum Brands and KFC believe treating animals humanely and with solicitude is a key part of our quality assurance efforts. This means animals should be excess from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Our goal is to only deal with suppliers who fork over an environment that is free from cruelty, abuse and neglect.(http//www.kfc.com/about/animalwelfare_principles.asp)Yet, all the abuse behaviours still occurs in almost all KFC suppliers slaughterhouse. A spokeswoman for KFC responded for the video said the company wouldnt tolerate the fibre of behaviours in the video. KFC will require that the employee or employees responsible be terminated, and only violations will result in termination of our relationship. (Bonnie Warschauer 2004)KFC has formed the K FC Animal benefit Advisory Council, which consists of greatly regarded experts in the field. The Council provides KFC with info and suggestion based on relevant data and scientific research. KFC has done something for the issue, but it seems like not really effective on defeating to the problems. But in fact, one of the advisors in the council had come out to say that KFC never had any meetings. They never asked any advice, and then they touted to the press that they had this animal-welfare advisory committee. I felt like I was being used. (Dr. Adele Douglass, former animal welfare advisor to KFC, Chicago Tribune 2006)On the year 2003, as the works done by KFC does not ameliorate the situation, PETA sued Kentucky Fried Chicken and called for a boycott to KFCs food, demanding that it require its suppliers to give chickens more room in factory barns, stop forcing growth so fast that it cripples birds, and to gas birds before hanging them so they feel no pain.The ethical theory The ological or Consequentiality state that to judge whether an action is right or wrong is by looking at the consequences disengage the means. It is embodied Social Responsibility to see that all rules and Code of Conduct is adhered to by KFC.2.2 Relative Importance and Ethical Theory to the dilemmas on Health Problem, Fried Fast Food fit to this trans fat issue, a spokesperson from KFC Laurie Schalow (2007) issued a statement saying that We take health and unspoiledty issues very seriously. We provide a variety of menu choices and provide nutrition information, including trans fat values, on our website and in our restaurants so consumers can make informed choices before they buy our products. Our company is reviewing alternative oil options, but there are a number of factors to consider including maintaining KFCs unique taste and flavour of Colonel Sanders Original Recipe, contribute availability and transportation, among others. This has prove that KFC has initiative to take act ion on the issue, but yet, still have other profits relates head aches, such(prenominal) as in the statement stated, they afraid they might lost the unique taste hence losing customers at the same time, and it sure will decrease the annual profits.KFC has taken a big step in their chains history by launching the Kentucky broiled Chicken. In this combo repast, contains only 395 calories, even cut down than a subway Italian B.M.T sandwich which contains 450 calories. And the main point is, take in charge no trans fat. KFC promote their new Grilled Chicken on the historied show Oprah Winfreys daytime talk show, by offering free meal using print out coupon on the related site. (For the coupon picture and details please refer to Appendix 3) The action taken was proved that KFC has strong initiative to promote both Fried and Grilled Chicken in their chains, as people now is really concern and sensitive on what they are eating especially on fast food meals.This big move has pop up mo re questions based on the history of KFC, the main center of the meal is Fried Chicken, when the focus added with Grilled Chicken meal, should they as well as change their name into Kentucky Grilled Chicken? The problem that the company facing is, how to promote their new meal and also alimentationing their regular customer who used to Fried Chicken while doing so. The greed to keep old customers that are loyal to only fried chicken especially the name, are immoral. The last but not least, wherefore would this healthy Grilled Chicken meal only available in US but not worldwide while KFC is an international fast food chain?Respect for persons- Kants ethics and duty explain that it is the board of enlightenment was marked by an emphasis on human reason. According to Kants first formulation and the Categorical imperative was- I ought never to behave in such a way that I can also will that my Maxim should become universal law. KFC should act in such a way in accordance to Kantian view- that act always to treat humanity- never always as a means but always at the same time as an end. I always believe that humans are clear-sighted animals because of their power and reason. (Essentials of cable Ethics, George Chryssides and John Kaler, pg 31-34)The ethic of Natural Law explains the fundamental moral rights that every company should have towards their customers and those associated the organization for instance stakeholders.3. Ethical Good Practices and value of KFCKFC as a worlds most famous chicken fast food chain has uncountable employees working for them. Basically, the employees are representative of KFC as they work straightaway to the customers. Thus, as their employees produce goods (prepare foods), provide services (serve walk-in customer in KFC restaurant) to the customers everyday, a good practices of to train a professional staff, and how they treating their employees is a must to KFC in order to constitute the essential outputs of the company.3.1 Protect Employees Health and synthetic rubber, as Working ConditionEvery year, there are more than 5000 workers are killed and over 3,000,000 are seriously injured as a results of work accident in the world. Workplace hazard always the main causes workers get hurts, include not only obvious categories like mechanical injury or burns but also extremely heat and cold, skin irritants or noisy machinery. In KFCs restaurants kitchen, their workers facing with deep fried machine, hot oven, cutting machine and bad air condition everyday. The Occupational Safety and Health Act (1994), is the most recent legislation in Malaysia, to safe guard gumshoe and health of works. KFC should abide by the rules and this act, is ethical. When their employees feel bear in their work place, firm will have good composition though.3.2 Provides Job Satisfaction, as Working ConditionThe work of Manuel G. Velasques (1996) emphasis that the rational parts of the organization put a high value on efficiency All jobs and tasks are to be designed so as to achieve the organizations goals as efficiently as possible. When efficiency is achieved through specialization, the rational aspects of organizations tend to incorporate highly specialized jobs. As we known, working in a fast food restaurant is definitely bore with keep on repeating the same jobs everyday with no exception. This leads to job dissatisfaction to the workers, it will change their attitudes when they feel annoyed in doing their works, this is also why some customers complaint on they got rude services in the chain. Efficiency is achieved by understanding the workers motivational patterns. Professor Abrahim Maslow cited in his research the 5 need factors, for example security, social and esteem. This factors are ethical and enhances productivity at KFC both local and internationally.When employees happy, they will work happily and then treat their customer better, the golden rule is to recognize the differences is cultures a nd economic development of the countries. To better value KFC, the fair trade concept is to be utilized further to firms, confederacy involvement, targeting should be the code of practices in KFC.4. Strategic Options and the Recommendations to KFCTo my understanding and learning the recommendations and strategic options to KFC to improve and to defend themselves against the critics.KFC should have the responsibilities to take care their employees health and safety in their workplace, what employer can and should do is offer higher wages to address the risk measure by different position.A better one to ensure their workers against unknown accident that might happen anytime, employer should provide them with sufficient insurance programs. A little bit costly, but a good one is advise KFC to form a special team, to collect information, researching on the health and safety issue on the working environment which where their workers facing everyday. Then come out with the results toget her with solution and steps recommendations information available to all KFC employees around the world. Excessive job specialization is unsuitable for other reasons than that it places unjust burdens on workers. There is also considerable evidence that it does not contribute to efficiency. Research findings have demonstrated that there is a link-age between worker productivity and programs that improve the quality of work life sentence for workers by giving workers greater involvement in and control over a variety work tasks. (Manuel G. Velasques 1996 pg 462)Thus, KFC should make the operation efficiently like held parties involved customer and workers quarterly, or a outstanding idea such as choose the better(p) worker in different country and offer them to have exchange colleague (similar with exchange student) to work in other countrys outlet with a duration one to three months with fully allowanced by company, this sure will motivated workers to do hard work on their workin g days.The stakeholders management should include the improvement in Communications, where there is possible setback the whistle blowing ethic should be applied as a strategic option where as the recommendations would be to set up a panel to do constant analysis on different options as the Marketing, and Operations issues, for instance the coordination activities in Service Management, Public tattle and Advertising techniques. The ethical theory of Technological or Consequentialist states the end justify the means. This further is depended by Kants ethics of duty. The consequentialism is that human welfare is best served by moral responsibilities.Equal rights refers to equal opportunities for all workers with out exploitation. Buddha in his teachings said do not do what is evil, do what is good, keep your legal opinion pure.