The Impact of Advertisement on Children Research Paper

The Impact of Advertisement on Children - Research Paper Example This essay "The Impact of Advertisement on Children" describes the negative effects of TV advertisement on children health and behavioral patterns as well as the family economy. According to the recent research children are most influenced by food promotion. Moreover, food companies have the most powerful advertising campaigns. One of the major negative impacts of advertising on children is eating habits change due to numerous junk food commercials (Quereshi et al., 2). Most companies advertise food with increased amount of fats, calories, and salt. Numerous sugared drinks, unhealthy snacks, chips, and sweets are promoted products on TV and the Internet. Even cereals which are advertised as useful have increased amount of sugar (Quereshi et al., 2). Kids who are influenced by TV commercials have wrong perception of healthy portion sizes because people on the screen often eat enormous portions. That is why children who watch TV advertisements regularly have distorted eating habits. Te enagers are also affected by TV commercials, although they know the difference between healthy and unhealthy food they usually choose products that are more desirable. It is problematic that eating habits formed in early childhood most likely to remain for the rest of life. Nevertheless, family eating patterns and dietary preferences are estimated to have more influence on children that TV commercials (Quereshi et al., 4). TV is proved to be connected to increase of obesity and overweight in children.