Self-Image and Consumer Behavior

Article Review: Self-Image and Consumer Behavior: How Sacrosanct Self-Beliefs Sway Preferences in the Marketplace Written by: David Dunning In this article, David Dunning questions whether or not beliefs, wants, and needs are the keys to decision making in a consumer’s mind. He believes in a decision making technique called belief harmonization. With this, Dunning means that in order to reach a decision , it may require arranging and revising one’s beliefs, needs, and preferences into a network of cognition that produces little tension among its elements. He states that this allows for two major influences on decision making.The first influence is if people hold a bias to favor one decision over another, then that will alter how they perceive the product. They will solely make a decision on that bias and keep to it. In our book, it explains this with brand equity. The outcome shows that a consumer will decide based on the belief that this brand is better than all of the others and not think twice to purchase. The second influence involves the beliefs that the consumer want to maintain, called sacrosanct beliefs. This is one claiming that the self is a moral, lovable, and capable individual.Dunning states that many decisions in the consumer world are based on this belief of self-image, even when the decision at hand has no relevance to the self. We buy to highlight or hide aspects of our self. Evidence for Decision Making as Belief Harmonization There is much evidence that suggest that judgment and decision making, including consumer behavior decision making, is known to be belief harmonization. Dunning stated that through the 1940s and 1960s, people depended on the consistency theory, balance theory, and the cognitive dissonance theory.However, it has been known that belief and other connections are applied as well. This would be referred to as connectionist modeling or parallel-constraint satisfaction. He gives a certain example of a young woman buying a car and the positive and negative factors based on buying this car. There can be some direct and indirect contradictions in the harmonization process. What people do is revise what they believe in and make connections with the decision. It may lead towards the negative factors or the positive factors in this decision.Dunning states that the best decisions should be based on the beliefs that the person possesses and will be the best indicator for it. Beliefs are equally able to influence and be influenced by other beliefs. The Influence of Decision Outcomes on Perceptions of â€Å"Input† Variables Emerging evidence demonstrates just how easily the causality in decision making can run in reverse. A preliminary opinion leaning toward one conclusion tends to alter how people evaluate evidence in decision making. This also is a part of product choice as well.The Influence of Logically Irrelevant â€Å"Outside Beliefs† Any belief can bias people to initially favor o ne over another. These beliefs are called â€Å"outside† beliefs and tend to be irrelevant when it comes to the decision making process. Dunning talks about how a juror decides on whether or not someone should be sued for posting negative comments on the internet. They looked at both positive and negative sides of the defendant and never based their decision on if the defendant was a nice guy or not. Work in the consumer world has also found similar bias due to outside beliefs.Evidence for Sacrosanct Beliefs about the Self People commonly approach every decision with the belief that their decision takes precedence and that they are honorable individuals. They want their decisions to be positive so that their self-image is positive. In class, we learned about impression management, which means that we work to â€Å"manage† what others think of us. This is a factor in our self-image. Evidence for Positive Self-Beliefs Researchers have showed that people have upbeat self- images, even to an unrealistic degree.Our psychological process that might help leave people with flattering views is a constant engagement in belief harmonization anchored on a self-belief. Research on self-evaluation also shows what type of moves or decisions people make for a positive self-image. This goes in hand with the ideal self portrayal and our concept of what we would like to be. With consumers, they easily adapt to certain products to help us reach our ideal self and have a positive outcome in our beliefs. Evidence for Belief Harmonization with Positive Self-BeliefsBeliefs about the social world are harmonized with flattering self-views. The judgment of people will affirm the positive impression of self. Culture is a big factor in the consumer world, and that is where the beliefs and self-image become intertwined together. In our book, it talks about how in some cultures, women are supposed to foster harmonious relationships and men are supposed to be assertive and have certain skills. These beliefs make the positive self-image in the culture that the male and female are in. Definitions of Social Traits and JudgmentThere are many social traits out in the consumer world today. The article talks about how people tend to emphasize specific attributes and talents that they have and de-emphasize those they do not. These beliefs guide people’s judgments. They align their attribution for success and failure to affirm about the self and the image it portrays. Dunning states that at times a behavior is clearly an underlying trait. People tend to adopt performance standards that place their own competence and character in a good light. Evidence for Belief Harmonization in ChoiceRecent developments in the consumer psychology literature provide strong hints that self-image motives may influence decision making in the marketplace. Here are some points that play an important role by self-image in decision making. * Self-Signaling: this is the notion that people reach their decisions with an eye toward bolstering their self-images is similar to another idea emerging from work in decision making and choice. This is to signal the type of person they are. This explains behavior that remains curious and has been an explanation for people’s behavior.Shafir and Tversky conducted this behavior in the Newcomb problem, where it showed that a participant in the experiment picked an economically inferior option to another option. * Endowment Effects: People place more value on an object once they own in. Handing a coffee mug to a college student causes them to more than double what the mug is really worth. Once products are associated with people, it confirms the positive impressions of that person and becomes valuable for them to have. * Compensation Effects: People buy to compensate for perceived deficits. For example, men buy toupees to make up for hair loss.People buy products to cover their shortcomings for others not to see. * Affi rmation Effects: People express ideas that they are invulnerable to risk. Having self-esteem may prompt people to make choices with less concern. * Licensing Effects: Once people have gained solid evidence that they possess some sacrosanct trait, they act in a way that could potentially violate that they have that trait. This arises in consumer choice many times. Future Questions Dunning focuses on one specific sacrosanct belief, which is that the self is a lovable and capable person.He feels as though there could be other beliefs that exist as well. People possess personal self-esteem but also can possess collective self-esteem. This very much indeed influences people’s decisions and behavior in the marketplace. Also, beliefs that people seek might involve specific ones or rather a more overall general one about the self as a whole. Willer studies on masculinity suggested that people bolster specific self-values. Also, many suggest that people are not as concerned with speci fic self-views as they are worried over a general sense of self-worth. Automatic versus Deliberative Nature of Self-Image MotivesAnother issue would be whether the impact of self-based sacrosanct beliefs is deliberative or automatic in nature. Dunning believes that the impact of self-beliefs might be more automatic in nature. He argues that the term automatic can be the case that the process of affirming favorable self-beliefs is beyond people’s control. Also that is may be the case that this process occurs below people’s awareness; they may lack any insight that their choices are influenced by concerns over the self. However, people’s preferences can impose its influence below a person’s awareness.The Moderating Role of Self-Esteem For sacrosanct beliefs about the self to influence consumer psychology, people must presumably have those sacrosanct beliefs, and people with low self-esteem may not have positive views to maintain. In the consumer realm, one could ask whether low self-esteem people will work as energetically as their high self-esteem peers harmonize consumer decisions with positive views of self. The Moderating Role of Culture/Implications of Marketing As I discussed in this paper earlier, culture is another condition with how consumers make decisions.People in North America and Western Europe work to bolster their self-esteem. In the West, people seem more concerned with individuality and in the East; they focus on the collective self. Self-Image concerns may also carry implications for effective marketing according to Dunning. People tend to state that they are motivated to do good work in their job for reasons like personal growth, whereas other people are more motivated by money. That is how it works with decisions in consumer buying. People are influenced by social status.This article suggests that marketers should be mindful of the motivations that people are likely to cite as prime considerations for their purcha ses. In conclusion, the article is about how consumer behavior is acted and what it is based upon. There are many different factors that the author speaks about in this article. Self-Esteem and Culture are two main pieces of the puzzle when it comes to how consumers react to certain products. In the marketing world, we marketers have to look at these factors and how much insight it will provide us when we are trying to get into the minds of our consumers.Dunning makes very interesting arguments of how we cannot look at the picture as a whole, but yet as different segments of ourselves that all tie together with the decision making process. I thought this was a very interesting article because it shows how experiments and studies were done to prove that these are main factors with consumer behavior. It also showed me how we basically become the product and shine through the product for our own self-image. It could be even with becoming part of a group that reflects your personality, or just for your individual traits themselves.

Operation and Productivity Question

Chapter 1 1. )The 10 decision of OM are applied at Frito-lay as followed; at Frito-lay, product development kitchens experiment with new products, submit them to focus groups, and perform test marketing. Once the product specifications have been set, process capable of meeting those specifications, and the necessary quality onsite inspection of the potatoes used in ruffles and the corn used in Fritos. The continuance of quality throughout the manufacturing process, with statistical process control of product variables such as oil, moisture, seasoning, salt, thickness and weight. Quality continues when evaluations are conducted throughout shipment, receipt, production, packaging and delivery. 2. )To determine the productivity of the production process at Fritos-lay you must look at the amount of production. The production process at Fritos-lay is designed for large volumes and small variety, using expensive special-purpose equipment, and with swift movement of material through the facility. Fritos-Lay’s, typically have high capital cost, tight schedules, and rapid processing. The company rewards employees with medical, retirement, and education plans; also vendors must be chosen with great care. 3. )At the Hard Rock Cafe, being a service organization, the 10 decisions of OM differentiate from Frito-Lay because Frito-Lays have a production process organization. In a production process company such as Frito-lay, a production line is created and designed for balance throughput and high utilization. The production line is there to manage with sanitary issues since fast processing of productions put a premium on an efficient layout. At Fritos-Lay product development kitchens experiment with new product, submit them to focus groups, and perform test marketing. Unlike Frito-Lay, at the Hard Rock Cafe it being a service industry, the operation managers’ deal with economic activities typically produces. They deal with economy stuff, for example, trades, financial, and other professional occupations.

Mass Media Audience in Malaysia Essay

In the mass media perspective, have two types of audience which is the passive audience and the active audience. But sometimes, they maybe act both of these types. So, in discuss this both type of the audience, I have pick up the difference theory to explained how their style can give the powerful effects to mass media or by their attitudes make the mass media have the limited impact on them. Lots of theory that has been discussed on passive audience, and state that people are easily influenced by the media. While active audience concept can be viewed as a theory that focuses on accessing what people do with media. This concept said that the people make more active decisions about how to use the media (Stephen W. Littlejohn and Karen A. Foss, 2008). For that reason, this concept can be referred to as audience-centered rather than source dominated. Baran and Davis (2006) suggested that this concept should be looked under micro level perspective rather than macro level perspective. These ideas of audience are associated with various theories of media effects. The powerful effects theories tend to be based on passive audience, whereas the minimal effect theories are based more on an active audience. During the 1970s and 1980s, more researchers became increasingly focused on media audience. Most of them focus to gain more useful understanding of what people do with the media in their daily lives. As this research develop, new and less pessimistic conceptualization of audience began to develop. Empirical researcher start to reexamined limited-effect assumption about audience and argued that people were not as passive as these effects theory assumed (Baran and Davis, 2006). Media audience is a group of people who participate in an experience or encounter a work of art, literature, theatre, music or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception. Media audiences are studied by academics in media audience studies. Audience theory also offers scholarly insight into audiences in general. Early research into media audiences was dominated by the debate about ‘media effects’, in particular the link between screen violence and real-life aggression. Several moral panics fuelled the claims, such as the incorrect presumptions that Rambo had influenced Michael Robert Ryan to commit the Hungerford massacre, and that Child’s Play 3 had motivated the killers of James Bulger In the 1990s, David Gauntlett published critiques on media ‘effects’, most notably the â€Å"Ten things wrong with the media effects model† article (George Rodman, 2009) . Active audience was define as the audience for a media product, seen not as accepting a product as it is presented to them, but as interpreting, interacting with and using it for their own agenda. Frank Biocca (in Littlejohn, 1999) (in George Rodman, 2009) discussed five characteristic of the active audience implied by the theorist. The first is selectivity. Active audiences are considered to be selective in the media they choose to use. The second characteristic is utilitarianism. Active audience are said to use media to meet particular need and goals. The third is intentionality, which implies the purposeful use of media content. The fourth characteristic is involvement, or effort. Here audiences are actively attending, thinking about, and using the media. The last characteristic is impervious to influence, or not very easily persuaded by the media alone. According to uses and gratification media effects assumed the audience brought their own needs and desires to the process of making sense of media messages. Needs and desires structured how messages are received and understood by the audience. Theory uses and gratification was the first to champion the cause of â€Å"the active audience†. It shifted the emphasis from what the media do to people and placed the issue of what people do with the media. U and G state the audience as more active in the decision to watch television and what to watch. Kartz, Blumler, and Gurevitch (1974)(in Saodah Wok, Narimah Ismail and Mohd. Yusof Hussain, 2005) described five elements of the U and G. First, the audience is conceived of as active, an important part of mass media use is assumed to be goal directed. Second, in the mass communication process much initiative in linking need gratification and media choice lies with the audience member. Third, the media compete with other sources of need satisfaction. Fourth, many goals of mass media use be derived from data supplied by individuals themselves, they can report their interest and movies. Lastly, value judgments about the cultural significance of mass communication should be suspended while audience orientations are explored. Besides that, information Processing Theory also used to describe and interpret how each of us take in and makes sense of the flood of information our senses encounter every moment of each day. It assumes that individuals are active in operate with certain built-in information-handling capacities and strategies. Each day we are exposed to cast quantities of sensory information. We filter this information so only a small portion of it ever reaches our conscious mind. Only a tiny fraction of this information is singled out for attention and processing, and we finally store a tiny amount of this in long-term memory. We are not so much information handlers as information avoiders-we have developed sophisticated mechanisms for screening out irrelevant or useless information. Passive audiences usually had received information with little or no effort on their part. The audience is passive in the receiving and interpretation of media. Based on that statement, Noelle-Neumann (1981) (Shirley Biagi, 1999) introduced her spiral of silence concept to support the powerful of media. She argued that her perspective involves a â€Å"return to the concept of powerful mass media†. She wrote, â€Å"as regards the connection between selective perception and the effect of the mass media, one can put forward the hypothesis that the more restricted the selection the less the reinforcement principle applies, in other words the greater the possibility of mass media changing attitudes†. She contends people who feel they are a minority opinion remain silent, thereby reinforcing or enlarging the majority position. These people take a silent stance on an issue. Their silence result in a kind of contagion of silence among others who share the minority view; and this ever-spiraling or enlarging silence plays into the hands of the vocal majority. The mass media exert great influence and have powerful effects because publicize which opinion they consider important and give clues to the public about opinion people can talk about or advocate without becoming isolated. The media, because of a variety of factors, tend to present one sides of an issue to the exclusion of others, which further encourages those people to keep quiet and makes it even tougher for the media to uncover and register that opposing viewpoint. Once a spiral of silence is initiated, the magnitude of media influence will increase to higher levels over time. Spiral of silence theory argues that media can have a powerful influence on everyday talk; this was linked with the concept passive audience. Media can literally silence public discourse on certain topics by declaring them to be settled in favor of one or another. Besides that, Habermas (1962) (in John C. Merrill, John lee and Edward Jay Friendlander, 1994), gave a unique explanation of the social structure and the audience in it. Within his concepts of the â€Å"public sphere†, the residents consume the culture and information and the audience is portrayed as a member of the society, who participates in the exchange of ideas. Even though this audience participation was interpreted as bringing â€Å"degeneration in the quality of discourse† (Calhoun, 1993) (in John C. Merrill, John lee and Edward Jay Friendlander, 1994), his glimpse of the â€Å"audience activeness in participation† plays a role in connecting critical theory, which focuses more on the passive audience under fundamental economic determinism, to cultural studies, which regard the audience as more active within the extensive structure of the society. Critical theory’s main focus is on economic determinism, in which capitalistic power controls the mass media ownership and its messages, and in turn, controls the audience’s perception and activity. The audience is not regarded as being as important as the mass communicator, but is treated as a side issue in the mass communication process. In Malaysian, the issues about media violence especially on the television programs and the impacts on children’s behaviour it’s always being discuss among the society and academician. The study about these issues was started from 1950’s until now. It’s become more critical when a lot of improvement have on media technology, especially on the content. This is because, the technology is always developed. Most people do not believe that media violence has had any a negative effect on them. In public opinion polls, typically 88% of people say that the media have not affected them personally (Whiteman, 1996; in W. James Potter, 2003). But, in reality the media continually and profoundly affect everyone, and when the messages are violent, people are at risk for a variety of negative effects. Basically people do not perceive these negative effects happening to them in their everyday lives, not because those effects don’t exist, but because people do not know what to look for as evidence of the effects. Schramm and his associates reported that children were exposed to television more than to any other mass medium (Shirley Biagi, 1999). In Malaysian context media violent bring the huge impact to our society development. According to Orestes (2002), media violent is a major problem threatens the harmony of family life. According to him, many media spread the mistaken notion that sex, pornography, porno-actions, violence, terrorism extreme and wild life, all of these aside from culture and religion. He also found, reflecting the influence of irresponsible media lead to moral standards in the Asian youth is declining, 20% of teenagers involved with adultery, 24% were involved with pornography and porno-actions, 21% sex before marriage and 35% of juvenile cases. All this will lead to teen more problematic and involves the breach of discipline problems at school very significant. According to Amir Hassan Dawi (2002), films, newspapers, magazines, novels, books, internet, interactive media and television to highlight the culture of yellow has been a problem in changing the behaviour of physical, verbal, nonverbal, antisocial and crime among students. He reported that the sex scenes and violent action seen in the media that will make young minds hard and greedy. He also stated that this matter cannot be denied because their average age between 12 to 20 years of age is a stage is still considered raw. At this stage, students easily stimulated because they are in the process of change to natural puberty. Thus they will aggression that was adapted to use information to media practiced in their daily behaviour. Violent programs in the media as well as imitation of behaviour problemspersistent to the teenagers (Ralph, 1999). According to him, when many violent and behaviour that aired in the media with easily influenced and imitated by the children and adolescents. These issues become even worse what if the parents knowingly make a media a place to escape from educating children as fatigue factor, career and finding sources of income (Rogers, 1980) (in Rosly kayar, 2007). Thus, character building children depend on viewing and simple materials found in the media. This will cause teenagers to make the material as a medium for viewing learn something and then practiced in life. Consequently, violent treatment of pleasure and in accordance with the instinct of youth will be the main mechanisms of adolescent attitudes and behaviour. Thus, the adolescent will be more wild and vulnerable violent activities (Baron, 1973) (in Rosly Kayar, 2007). This entire technological advance occurred simultaneously with profound alterations in Malaysian society. Stanley J. Baran and Dennis K. Davis (2009) state, the new social landscape took shape at precisely the same time that the new mass medium arrived. So, after the rapid social change in the Malaysia especially, the serious social problem also had the rapid rise. Based on that situation, in my opinion audiences in Malaysia was an active audience. To relate these ssues with my statement, I have chosen the Uses and Gratification Theory by Bumler dan Katz in 1974 to understand more how the communication technology advancement will be effect the children’s, and also its will answer why I said the audience perspective in Malaysia is active audience. In the Uses and Gratification Theory, active audience from the violent media site, can be described as how the teenagers us ed the variety way to achieved their satisfaction by using television. This theory emphasizes the willingness of consumers and not the content of the message. Media is considered as a way to meet the needs of the audience and the audience is assumed to be active. While Saodah Wok, Narimah Ismail and Mohd Yusof Hussain (2005) states this theory can explain why some of the contents of television are not watched by the audience. Maybe it does not interest them or do not have the required information. This theory also explains how the individual characteristics of the different character of the television media channels to satisfy the requirements and to solve problems. Certain individuals, especially teenagers have different goals to support treatment. According to Rice and Williams (1984) (in Sobhi Mohd Ishak, 2003), the emergence of new media is the best field to test the various theories and models. One of the theories that the media are often used to analyze new media Uses and Gratification theory is the requirement. Other than Rice and Williams, several other researchers are also using this theory as a reference for research on mass media such as Williams, Strover and Grant (1996) (in Sobhi Mohd Ishak, 2003). As the theory relating to â€Å"active audience†, Uses and Gratification Theory of the Will provides perspective on how audiences respond to new media-rich information resources. The active audience can be seen in this issues when the audience watch the violent content on the media like television, they have the tendency to behave or talk like what they watch without realizing what they had follow is negative or positive. So this action can be considered as active audience. This because, they watch the media content, then they practices on their live. From their act they would change the perspective of media in terms of carrying the message to give the information. For example, the results of the present widespread television exposure, exposure to sex is also becoming more numerous and easier to achieve.

Personal Environmental History Essay Example | Topics and Well Written Essays - 500 words

Personal Environmental History - Essay Example As I moved into my early teenage years, despite becoming further educated about the nature of pollution and environmental degradation, I became complacent in my relation to the earth such that it became even more estranged to my existence. During this period my friends and I would regularly litter and act with little disregard for nature. These actions were perhaps youthful arrogance personified. It was a general understanding of life and nature that it was plentiful and without end. As I matured I began to have and look back on the experiences I had with nature. As a child growing up my family and I would often go on camping trips where we would venture in the woods, set up a campsite, and enjoy the natural surroundings. I remember venturing down to the lake with my brother and attaching crickets to our fishing line and bringing in fish. As I grew older I remember visiting the Appalachian Trail and spending an entire weekend hiking a significant segment, and camping in the woods. I appreciated the meditative aspects that nature provided. The means of nature as a retreat from the development of the industrialized world and all its social problems, and nature’s ability to provide this respite. I read books such as Thoreau’s Walden and began to appreciate nature not as a stranger, but as a close friend.

Should the UK government restore the 50% additional rate of income tax Essay - 2

Should the UK government restore the 50% additional rate of income tax - Essay Example In the United Kingdom, the income tax rate is about 22%/. This is the rate that majority of the citizens will pay. It is worth nothing that this is termed as the marginal tax rate and will only be paid on incomes the respective tax threshold. In the United Kingdom, the threshold for tax is 5575 pounds for 07-80. Therefore, if a person earns 6225 pounds, the tax payer will be required to pay at22% which is equivalent to 1000 pounds of earning. Therefore, if a person is paid 6225 pounds, he is required to pay 100 pounds as tax. It is noted that 10% of income tax rate for income between 5226 and 7455 pounds. This was removed during the budget of 2007 as the main cut fundamental rate from 24 per cent to 22 per cent. The history of income tax first appeared in 1799. It was introduced by William Pitt: he was the younger to pay the Napoleonic wars that were initially 2d in the incomes pound over 60 pounds. Recently, in the mid of 1980s, the fundamental rate reached an income rate of 33 per cent. The United Kingdom has a marginal tax rate system. Meaning that the income tax is charged on income that is above certain levels. Therefore, it means that if a person earns 200000 pounds, the tax payer is required to pay half of the whole 200000 pounds. A tax payer is expected to pay half on the income earned above 150000 after including the personal allowance. The income tax rate in 2009 and 2010 is as shown below: The labour government of the previous regime increased the income tax rate from 40 per cent to 50 percent in the year 2010. The current UK government reduced that amount to 45 per cent starting April last year. The discussion formed the main focus in the pioneering election. Any person that receives a taxable income like pensions, interest on savings, and salaries in United Kingdom is subjected to income tax. After a personal allowance worth 9440 pounds that was due to increase to 10000 pounds from the effect of the tax rate. Currently, a

Australian Media Essay Example | Topics and Well Written Essays - 1750 words

Australian Media - Essay Example One would be hard-pressed to visit any Australian home and not find a magazine of some kind. Moreover, magazines, like other print media, appeal more to the intellect than to the senses and emotions of their audiences. Magazines became volatile commodities with the advent of television but were able to sustain their territory because they were not as transient as the broadcast media. They are more permanent than newspapers, with a longer readership span; and magazines remain in readers' homes for weeks, months, and sometimes even years. Since the beginning of magazines in Australia, those with the highest circulation have been aimed at female audiences. The editors announced they would no longer depend on advertising for economic support; instead, they solicited private donations. Magazines have been responsible for the dissemination and proliferation of information to masses of people. As the first national medium, magazines have been at the forefront of the transmission of ideas, information, and attitudes from person to person, city to city, state to state, country to country, and continent to continent. Magazines appear in many forms and formats. Magazines have been so successful in their attempts to communicate with the masses that other media have often emulated them. Newspapers have become more like magazines in marketing methods, writing style, and format (Lester 75). Every year for the past decade there has been the creation of television programs promoted as newsmagazine shows. Still women's earnings are rising compared with men's, a fact that helps make women a consumer group of vital interest to the mass media. In addition, many women who do not work outside the home exercise a considerable voice in making purchases. For years advertisers have recognized the buying power of women consumers and targeted messages to them via the mass media. The movement of women into the labor market has enhanced advertiser interest in reaching a female audience (Biagi 38). This situation stems from the fact that traditional news values represent conflict, controversy, power struggles, political battles, and changes in the status quo--all elements linked to the masculine domination of society. Women, as a group, have not been key players in the political, economic, and military developments that make headlines. Women's activities traditionally have been seen as unworthy of prominent news coverage, either on the front pages of important newspapers or on nightly network newscasts. Women's news general ly has fitted into the "soft news" category of entertainment or feature material (Lester 71). The rankings of newspapers on coverage of women in the Women, Men and Media study underscored this point. Apart from their relative absence in the news, the images of women in other areas of mass communications have come under attack. Researchers consistently have found the portrayal of women in advertisements at stereotypical levels. These facts explain entertainment nature of contemporary magazines aimed to bring pleasure and delight instead of education and informing functions (Biagi 35). Since the future can only be understood in terms of the past, it may be instructive to quickly note the history of women's efforts to influence media content. Feminists have been trying for one hundred years to attack the pervasive stereotypes used in media portrayals of women as

Solve the questions Essay Example | Topics and Well Written Essays - 250 words - 2

Solve the questions - Essay Example The fact that smaller creatures are able to simulate and identify potential effects of pesticide exposure on humans is most intriguing. Animal testing is an integral part of the product and drug trails before their commercialization. The benefits of testing animals are the fact that it acts as a prototype through which the effects of the drug or product on human life can be simulated. The value of human life cannot be compared with that of animals, for this reason these product or drug trials cannot be tested on humans directly. The research helps increase the yield and betters result. On the negative aspect, the testing exacerbates the animal to early exposure and diseases. Others argue that testing effects on animals do not accurately simulate human’s response to the same drugs. This creates the problem associated with misleading results. Animal testing is essential in order to simulate and understand effects of toxicity in humans. This is proven by vaginal cancer and uterine deformities in offspring’s of rats that were exposed to DES. Offspring’s of humans that had been exposed to DES also developed similar symptoms as those seen in rats. The DES exposure case similarity in rats and humans clearly pointed out that animal testing does give accurate results that can be related to humans. Dr. Tyrone Hayes talks about using rats to simulate effects of toxicity in humans. Dr Hayes argued that effects of toxicity in rats reflect possible effects of exposure in humans. He presented the case of DES exposures in both rats and humans. DES exposure caused vaginal cancer and uterine deformities in offspring’s of those rats that had been exposed. Similarly, DES exposure in humans has caused similar symptoms to develop in offspring’s. Similarly, Atrazine exposure in humans can cause the same effects that it causes in rats. If you were a farmer that dependent on high yield of crops for a living do you think that you would use

Marginal revenue in market economies Essay Example | Topics and Well Written Essays - 250 words - 138

Marginal revenue in market economies - Essay Example The first component is the marginal revenue (MR), which is the extra profit gained on top of the marginal profit when the output quantity is increased (Samuelson & Marks, 44). This means that every increase in output generates further revenue. The second component is the marginal cost (MC), which is the extra amount that is needed to produce an extra quantity (Samuelson & Marks, 45). Usually, this figure is constant for every additional unit of output. Thus far, the profit made by firms is arrived at by subtracting,  marginal cost from the marginal revenue (MR-MC). The difference is what is called the marginal profit. Nonetheless, firms maximize their profits when the additional MR equals the extra MC. Similarly, firms are said to maximize their profits when their average total cost (ATC) is at their lowest. Hence, it can be deduced that firms maximize their profits when MR equals MC, which also equals ATC (Samuelson & Marks, 47). Accordingly, this analysis is important for the goo dness of market economies because it provides the firms with the most necessary empirical association in market economies. For one, it tells firms to first examine their basic goal, which is profit. This is derived from the difference between MR and MC. Secondly; it informs firms that their decisions on prices and output quantity have the significant impact on their market profits (Samuelson & Marks, 31). Finally, it informs firms that they must make good decisions to balance their demand and cost curves if they are to maximize their profits at the lowest

New York vs Belton Essay Example | Topics and Well Written Essays - 250 words

New York vs Belton - Essay Example Belton†). The issue was that the police officer had arrested the men before searching and finding the drugs without a warrant to do so(â€Å"New York v. Belton†) In this case, the courts ruled that â€Å"whenever the police arrest people in a car, they may search the passenger compartment without a warrant†(â€Å"New York v. Belton†). Additonally, it was made clear that police officers may search through a car and items in the car after an arrest. However, the courts made it clear that police officers needed to have â€Å"good reason† for searching the car without a warrant. This decision was written by Justice Potter Stewart on July 1, 1981(â€Å"New York v. Belton†). After the decision was made, trouble arose when three of the judges on the case decided that they did not agree with the ruling and dissented because they felt that the decision went too far in not protecting the right to privacy(â€Å"New York v.

Analysis the Effects of Globalization in Life Essay

Analysis the Effects of Globalization in Life - Essay Example Throughout the academic semester, for example, I have been able to learn numerous things which have enriched my life immensely. Though some occurred subconsciously, others were instigated by the class assignments I undertook. The English class has offered me numerous opportunities to improve my life through the learning experience. The exchange of materials written by myself and others has profoundly enhanced my perspective of sharing. Sharing can be used as a way of analyzing oneself to find the strengths and weaknesses that exist. Finding the weaknesses in oneself can be an extremely difficult task to achieve. Through the criticism, and comments of other people on can be able to analyze himself or herself in a very objective manner. Objectivity in analyzing oneself reduces the probability of becoming paranoid. Critical analysis of oneself can make an individual substantially appreciate the positive and negative comments made by others concerning one's personality or activity. Throughout the semester, I have been exchanging my articles with other students so that they can present to me their views on the articles. The criticisms I received from my colleagues have been essential in developing my writing ability. New ideas have come to my attention through the reviews offered by friends concerning my writing. I have also been able to offer my reviews of others’ style of writing. Through reading their articles, I have been able to get their line of thoughts. This has helped develop my own ability to generate ideas presented in articles I normally write. While interviewing one of my friends called Gideon Park, I came across an intriguing issue which he raised. He believed that structures for essays limited the ideas and creativity of a writer.

Technological Change and Economic Growth Research Paper

Technological Change and Economic Growth - Research Paper Example Moreover, it is very essential to understand here that technology does not refer only to the information and technology but it signifies the transfer of knowledge, both theoretical and practical knowledge (Amesse & Cohendet, 2001, pp. 1459-1478) that influences the process of development positively and/or negatively. In order to understand the role of technological change in economic growth and broadly, economic development, it is very imperative to understand the definition of the terms itself that will subsequently indicate the role. Particularly, it has been an observation that economic development (Borensztein & Lee, 1995, pp. 115-124) has often been taken only in terms of economic progress of a state; in other words, in terms of its gross domestic production. However, in current era, economic development is more than an increase in GDP and various factors play a role in determining positive or negative economic development of a country. ... Here, one can notice various indicators in this list cannot be analysed quantitatively and therefore, economic development is more than quantitative progress of a country. The World Bank (2013) data confirms strong relationship of technological change with economic growth of countries. Analysis of its findings has indicated that countries that have invested more in technological advancements, especially in the sectors of education and business have been successful in providing basic facilities to its population, which has resulted in their overall economic growth and/or development. In other words, when a government ensures secure and encouraging social environment by working towards increased technological advancements, it automatically results in higher economic growth of the country. This surely is an indication of the role of technological changes that facilitates economic growth of a country. While the paper includes discussion on the role of technological change in economic gro wth of a country, it will be inappropriate to overlook the particular role of multinational enterprises that they play by bringing FDIs especially in developing countries. For many decades, quantitative indicator of economic growth (Victor, 2008, pp. 5-11) has remained an essential requisite for developing countries to transform into modern and developed economies. In the year 1972, Gould (pg. 1) defined economic growth as â€Å"the sustained increase in real per capita incomes.† Here, one can see that economic growth does not consider short-term alterations since it focuses on ‘sustained increase’. In this regard, one cannot overlook the significant role of

The management of medical emergencies Essay Example for Free

The management of medical emergencies Essay The management of medical emergencies at initial stages has many impacts in the development of the medical situation. By being proficient enough in managing medical emergencies in primary care setting, one has comprehensive and first-hand information. This information is very helpful to help the medical practitioners implement the most relevant measures to the situation. In the case of sexual assault, proper medication will be prescribed to the victim of the assault immediately before the situation grows very critical and complex to handle. Taking for instance, sexual assault where the victim risked contracting sexually transmitted infection. In this scenario, the most appropriate post exposure measures will be prescribe to the person to prevent the enhancement of the disease. Proper management of emergencies is the main determiner of the future progress in the situation. In emergency cases at primary care setting, it is possible that professional trainees will not have the opportunity to contemporaneously experience an emergency in which they learn and practice skills during the General Practitioners part of their training; therefore not fulfilling a major part of the every medical college curriculum. Some may feel that the Specialist Trainees will get sufficient experience in managing acute emergencies during the secondary care part of their training, but there are several reasons why is felt that specific training for primary care setting is essential. With the expansion of training in General Practitioners from 12 to 18 months at the expense of secondary training, specialist trainees will be exposed to fewer opportunities to experience acute emergencies due to the lower prevalence in primary as opposed to secondary care. Moreover, with the move to create, secondary care posts located predominantly in outpatient departments or future polyclinic facilities, the opportunity for emergency care experience will decrease even more over the full scope of General Practitioner training (Amorosi Thorn, 2012, p. 77). In contrast, in primary care, though the materials are usually available and maintained in case an emergency situation should arise, these skills are rarely used. Moreover, the supportive practitioners (nurses, receptionist and fellow clinicians), though receiving yearly training; may wait years before they get to practise their skills on a real case. Furthermore, the specialist trainee, being transplant from the relatively standardized and familiar context of the hospital or outpatient department to a new and much more variable care setting, will be disoriented and relatively isolated if he or she is confront with a patient having a life-threatening event. Finally, many Specialist trainees while having participated in the provision of emergency care will never have taken the responsibility for directing the care, to lead the clinician during the emergency (Goldfrank, 2010, p. 86). Evidence based plan of care is very beneficial in an emergency. The evidence in the emergency provides medical practitioners with information about the cause of the emergency. This data not only ensures proper medication to the affected, but also gives nurses and clinicians confidence in approaching the emergency. Confidence in the clinician motivates in their effort to assist the affected person. The victims of the emergency stand a better chance to acquire quality and proper medication. Proper medications that come with the evidence to the emergency facilitate the chances of survival to emergency victim. In most situations, emergency victims are very critical and, therefore, they deserve a high attention to safe (Queenan, 2012, p. 112). By provision of evidence about the cause of their ailment, their chances of survival are increase by proper administration of medication. Evidence based plan of care is cost effective in an emergency. A lot is a waste through trying to minimise a situation that lacks evidence of its rise. Through provision of the causes that result to an emergency, many resources that could be used in search for evidence are saved. In evidence base plan of care, there is both subjective and objective information that is available. Subjective information comprises of all material facts about causes of the ailment. These may information of the real causes of the ailment that led to ailment.in the case of an accident, the subjective information is that the emergency result from sudden impact of the accident. Objective information, on the other hand, entails all those details about an emergence that would guide medical practitioners in treating the victim of an emergency. Such information includes information such as the time when the emergency occurred and how the victim was affect by the situation. It helps the medical practitioners to judge the victim biologically and try to help him as from the information acquired. For instance, in a situation where the victim was involve in a road accident the interest about the evidence that a medical practitioner may wish to know, are details like how long it has taken the victim since the occurrence of the accident. The levels of blood loss, if any and the intensity of the result of an accident to the victims body are amongst the important facts for a medical practitioner. These goal Facts would guide the medical practitioner in describing the most appropriate medication to the victim. Proper medication would mean high chances of recovery to the victim. Evidence based plan of care is the most reliable for effective medication. References Amorosi,  E., Thorn,  G. (2012). Managing Medical Emergencies. New York: The Author. Goldfrank,  L. (2010). Goldfranks Toxicologic Emergencies. Norwalk, Conn: Appleton Lange. Queenan,  J. (2012). Managing Ob/gyn Emergencies. Oradell, N.J: Medical Economics Books. Source document

Companys Resources And Competitive Position

Companys Resources And Competitive Position In Dubai, the Jumeirah groups present portfolio includes many multi-hotel complexes such as Jumeirah Bab Al Shams Desert Resort Spa, Mandinat Jumeirah, Jumeirah Beach Club Resort Spa, Jumeirah Emirates Towers and the Jumeirah Beach Hotel. At the same time, it is also negotiating to operate new resorts and hotel contracts in big cities like Shanghai, Hong Kong, Milan and Beijing. The company is operating in order to achieve its vision that to become a world class international hospitality and hotel company and also committed to being the leader of the industry in all operating activities through the process of dedication to their colleagues and customers (About Jumeirah Group). The Jumeirah group also has been a member of Dubai Holding since the duration of year 2004 under the leadership of CEO Gerald Lawless. The companys achievement can be estimated by the data that in the year of 2006, the revenues were recorded more than $1 billion (About Jumeirah Group). The project would help us to analysis a companys resources and its competitive position in the world. This will aim to get deep understanding of its current strategy and to create a strategy which would be more effective as per the current scenario. This would be helpful to gain insights about the flaws and their solutions of the company as per the current scenario and current strategy. The study would analysis strength, weakness, opportunities and threats and eventually the proposed alternative can be adopted to enhance the current situation of the company. Company Background: The Jumeirah group was founded in Dubai in the year of 1997, owned by ruling Al Maktoum family with the Gerald Lawless, with an aim of becoming a global hospitality leader. After ten years of development the company has been realized with the groups portfolio that has been regarded as among the most innovative and luxurious globally (Corporate Responsibility Report 2008). The brand of the Jumeirah group can be summarized as A global brand having name synonyms of Luxury. A brand having professional team of experts and professionals having wide experience in entire aspects of hotel management that handles the functions from development phase to the daily operations. A strong distribution system with the help of more than ten sales offices in major locations of the world. A strong emphasis on an adapting approach to the owner (Corporate Responsibility Report 2008). The Jumeirah branched from the strength of Dubais ruling Maktoum family in order to develop the UAE member into one of the regions as well as in the worlds top tourism destinations. In the early period of the year 1990s, Sheikh Mohammed al Maktoum commissioned a new project for the hotel which was supposed to build on land that reclaimed from the sea in the Dubai port, called the Burj Al Arab (Corporate Responsibility Report 2008). However the first three year of the project were held in the land reclamation phase that lead to the launched of the construction by the year 1997. At the same time, Al Maktoum joined with the Gerald Lawless who was an Irish native had more than twenty year of work experience in the hotel industry and had fifteen year of experience as a head of the Forte hotel group in Dubai only. After join with the Lawless, Al Maktoum had begun to start others hotel projects for the wide market of Dubai such as Jumeirah Beach Hotel. In addition to the hotels and restaura nts, Maktoum developed Water Park and theme park also (Corporate Responsibility Report 2008). Hallmarks: The companys vision is to become a world class luxury international hotel management company that committed to the industry leader in all the operational activities through the medium of the dedication to colleagues, customers, stake holders, owners and business partners (Jumeirah Guiding Principles Vision). The companys Hallmarks considered as the reason of their success in the past as well as guidelines for the future. The Hallmarks are seems to reflects in design of inspiration and would remain in the core of operating philosophy along with the new adopted philosophy of Stay Different. In Jumeirah culture their guiding principles plays a major role which are supposed to be consider as foundation of the business and strength of their culture (Jumeirah Guiding Principles Vision). They are: Integrity :Honesty and Sincerity Teamwork: win-win attitude and mutual support Recognition: Success are supported and recognized Innovation: Implementation of new ideas Continuous Growth: Positive Environment People Focus: Focus on individual as colleagues, business associates and customers. Stay Different : provides unique experience to the customers (Jumeirah Guiding Principles Vision) Strategic Objective: The Jumeirah group strategic objective is to fulfill their vision and mission through the commitment of resources to learning and innovation. Through the Business Management System the company is delivering benefits to the business partners, customers, colleagues, society and owners by developing mutually beneficial relationships, listening and building loyalty. In order to fulfill the companys vision, the Jumeirah strategic approach is summarized in the four key components. They are Engaging stake holders in order to understand their expectations so that they can be fulfilled or expanded and value can be added. Managing key factors of the social, environmental and economical aspects like their risk, opportunity and their impacts. Embedding responsible business practices and standards in the business daily operations and activities. Reporting back to the stakeholder about the progress and development of the company. With the implementation of the above four key strategies the company is trying to be expanding and delivering services all over the world. The company is focusing on current strategy in order to fulfill their objective. The companys current strategies inclusive of global expansion, Stay different, provide unique and different services, value to stake holders, provide luxury and comfort to the customers and implementing the process of learning and innovation (Jumeirah Guiding Principles Vision). Project Undertaken/ Completed: The following are the list of projects which are undertaken or completed under the Jumeirah group are: S. no Name Specification Location Burj Al Arab Hotel Dubai (Middle East) Jumeirah Beach Hotel Hotel Dubai (Middle East) Madinath Jumeirah Three Hotels Dubai (Middle East) Jumeirah Zabeel Saray Hotel buzzing bazaar Dubai (Middle East) Jumeirah Creekside Hotel Hotel(opening summer in 2012) Dubai (Middle East) Jumeirah Emirates Towers Hotel, Spa, Shopping boulevard, Club and Lounge Dubai (Middle East) Jumeirah Living World Trade Centre Residence Residence Dubai (Middle East) Jumeirah at Etihad Towers Hotel Abu Dhabi (Middle East) Jumeirah Messilah Beach Hotel Spa (opening spring 2012) Kuwait (Middle East) Jumeirah Essex House Residence New York (America) Jumeirah Carlton Tower Spa, Club, Hotel Resort London( Europe) Jumeirah Lowndes Hotel Hotel London( Europe) Jumeirah Frankfurt Residence Germany (Europe) Jumeirah Port Soller Hotel and Spa (opening spring 2012 Mallorca Jumeirah Bilgah Beach Hotel Hotel (opening spring 2012) Europe Grosvenor House Apartments Residence London Jumeirah Grand Hotel Via Veneto Hotel Rome Jumeirah Himalayas Hotel Hotel Shangai (Asia pacific) Jumeirah Dhevanafushi Island Resort Maldives(Asia pacific) Jumeirah Vittavel Five star family deluxe resort Maldives(Asia pacific) Wild Wadi waterpark Waterpark Dubai (Middle East) Talisa Spa Middle East Academy of Excellence Education Dubai( Middle East) (Jumeirah Hotels Resorts) Analyzing Current Scenario of Hospitality Industry in the UAE: During the past decade, the UAE has witnessed with the rapid growth and changes in terms of socio-economic and demographic factors. The regions economy are not perceived as oil and gas exporter but also as major investment destinations due to growing hospitality and tourism sector as well as large scale infrastructure projects. At the same time, the expansion of the Middle East is greatly contributing in the tourism receipt in the Gulf Council Corporation countries. In current situation, the region remains an attractive destination for tourists as well as for the investors for medium to long term returns. The Jumeriah group has provided tremendous growth in the hospitality sector in Dubai and globally also. The study aims to evaluate a companys resources and its competitive position in the world. This analysis will be undertaken by the following described process: Value Chain Analysis Michael Porters five force Model SWOT Analysis Benchmarking Competitive Strength Assessment After analyzing on the above aspects, we will be able to determine competitive position in the world as well as would be able to create a strategy in terms of its position. Value Chain Analysis: The value chain approach was developed for creating and sustaining superior performance in the market. The value added concept is utilized by Jumeirah Group for sustaining competitive advantage in the arena of 21st century. The organization comprises of activities that associate together in order to enhance business value. These activities include inbound logistics, operations such as purchasing, manufacturing, financing, distribution etc. The central aim of Jumeirah Group to adopt this value chain approach is exploiting value creation with minimum possible costs (Jumeirah Group, 2008). http://bettyfeng.files.wordpress.com/2009/08/a-value-chain-analysis1.jpg Source: http://bettyfeng.files.wordpress.com/2009/08/a-value-chain-analysis1.jpg By adopting the concept of value chain analysis, Jumeirah managers identify the key activities within their group and provide potential sustainable advantages to the company. In Jumeirah Company, the value chain analysis starts with the initial stage such as inbound logistics. At this stage, planning is performed for plant scheduling, plant capacity, estimate time for fulfilling objectives. After this stage the next step is operations under which company emphasized on the quality of services, customers expectations, fulfilling orders and customer visit operations. The main theme of Jumeirah Group is to enhance and implement their core services in such a way so that can meet the customers expectations and create positive and sustainable brand image in their eyes. The company more emphasized on the development of innovative programs, current strategies and their Research and Development programs in order to support business by facilitating new openings and high quality services to their customers (Jumeirah Group, 2008). Jumeirah Group incorporates value chain for synchronizing the flow of business operations from input to the delivery of benefits given to the customers. This flow comprises of inbound logistics, operations, outbound logistics, marketing and sales operations and at the end gets feed back from customers and resolve problems if there is any (Jumeirah Group, 2008). Benchmarking: Benchmarking is the process of analyzing the internal processes of organization and then identify and adapting the practices from other organization in order to considered being best for the organization. This process comprises of five stages such as operation, identification of assess, development of several alternatives, define that alternatives and at the end implementation of that alternatives. Benchmarking is the systematic tool for identifying and implementing best possible practices in the organization so that it can enhance their operations and human assets as per the todays need. In this competitive arena for sustaining in market, it is mandatory to implement benchmarking in the organization (Jumeirah Group, 2008). http://pipdev.com/content/images/wheel/RouteDiag.png Source: http://pipdev.com/content/images/wheel/RouteDiag.png Jumeirah Group has been designed this exercise for enlighten participation of organization in order to achieve outstanding results. Jumeirah Group and other organizations such as Dubai Ports World, Hutchison Whampoa Ltd, are aimed to explore best methods and practices for enhancing Human Resource Management in the view of planning, empowering, training and recognizing human efforts. It is also aimed to identify the gaps between the adopted approaches and the enhancement of improvement plans so that can analyze the effects of adopted approach in the organization. This approach develops new ideas that acts significant role in the formation of future strategic plans (Jumeirah Group, 2008). Five Force Model and Analysis: The Michael Porters five force Model articulates the Competitive position modal which describes the industry analysis and business strategy development for evaluating the competitive strength and position of any business organization or Entity. This model used to analyze the market attractiveness of the industry and competition. Porters develop the five force model to analyze to these five forces to analyze the industrial competition (porters five forces model, 2009). Five force model of Porters- https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaMOBbKuX64xlRbAyTNN9GJZxA5PVqEShIb16SCGlvIyFos3isr4eGhyphenhyphen7cE1esHBBZTfmYEqbrhn_vLZtfHP-m5zww_LVQPJ76oH8HkL3B8jTqSjF16K3I9ZF53j2RVnvtQxLJdcLOhhY/ Threat of new competition. Threat of substitute products or services. Bargaining power of customers (buyers). Bargaining power of suppliers. Intensity of competitive rivalry. Threat of new competition: This step articulates the competition in the market, new entrants, brand equity, sunk cost, customer loyalty and industrial profitability in the market for the existing industry which can be challenging for the firm. Barriers to new entry- Customer switching cost Distribution channel Government Policies Economies of scales. 2. Threat of substitute products or services- Entry of substitute product in the market may increase the possibilities to the switching towards the new product it can be challenging for the existing product. Barriers of the substitute product or services- Substitute product price and performance over the existing product. Switching cost of buyer. Quality depreciation Product differentiation. 3. Bargaining power of buyers: Bargaining power of the buyer may be challenging factor for the existing industry or firm such as- Purchasing power of the buyer. Byers face new switching costs. Prices sensitivity of buyer. Buyers are concentrated Industrial product diversity. 4. Bargaining power of suppliers: Suppliers for any particular firm like supplies of raw material, components and labors can switch the firms due to the bargaining power scubas- Buyers is not the customer to the. Distribution channels. Supplier concentration Supplier switching cost. Supplier completion to the other firms. Intensity of competitive rivalry- Competitive rivalry can be the challenging factor for the existing firm some factors are- Different competitive strategies Promotional tools Competitive advantage to the other industries. From the Porters five force model we analyze the Jumeirah group world class portfolio of resorts and hotels (Corporate Responsibility Report 2008). Threat of new competition- As we analyze the competitors of the Jumeirah Group these are the competitors of the Jumeirah Group- Hyatt Hotels Corporation Fairmont Raffles Hotels International Inc. Four seasons Holdings Inc. Jumeirah Group has the partnership with the UAE government, Dubai Department of Tourism and Commerce Marketing (DTCM) in association with Tanmia (The National Human Resource Development and Employment Authority 2) Threat of substitute products or services- Jumeirah Group has a strong product and services portfolio in the luxury hospitality sector including world class hotels and resorts. In the hotels and resorts category the products of Jumeirah- Burj Al Arab Jumeirah Beach Hotels Jumeirah emirates tower Jumeirah Zabeel Sara.y Pera palace Hotel. In the services sectors- Includes of services of Jumeirah Living Jumeirah Restaurants, Wild Wadi Waterpark, Talise and The Emirates Academy of Hospitality management. Jumeirah group is offering the best services and performance over its competitors. They have brand loyalty and offering the qualitative services to its customers and Jumeirah group have different product strategies to compete with the competitors 3) Bargaining power of customers (buyers)- Jumeirah groups customers can be classified on the bases of several categories- hotel guest, clients, bulk room purchaser, customers book room for events and conferences and partner such as tour operators and airlines. Jumeirah Group has strong commitment towards its customer. Customer value feedback for the Jumeirah group is- Personalized products and services delivering high quality. Favorable impact on the community. Group offers the customer health, safety and security services. Customer privacy and information security service. Customer satisfaction result of the Jumeirah group is for the year 2008 is 81.265 which show the customer loyalty to the group over its competitors. 4) Bargaining power of suppliers- As we analyze the supplier chain of the Jumeirah group has strong corporate buying policies with its suppliers provision of high quality and good products and services. The Group follows the principles- Stability in the dealings with the suppliers Provide equal and same opportunities to the all suppliers Consistent delivery of services such as health, safety and legal aspects. Transparency in the system. Best distribution channels such as advertising for its services offering. Intensity of competitive rivalry- Jumeirah Group has the different competitive strategies over its competitors. They promote their products and services by different promotional tools such as by advertising, Sales promotion and by the different occasion. SWOT Analysis: Dubai is the fast emerging player in the worldwide along with the China and South East Asia. Dubai attracts the attention of business and corporations across the world through its infrastructural art and cosmopolitan culture. Along with the real estates and financial sectors, petroleum and tourism, it is also known for its exotic resort and hotels. Jumeirah Group is the main player in the hotel and resort industry (Jumeirah Group, 2008). This group has certain strengths, weaknesses, opportunities and threats which are as follows: Strength: The art of infrastructure with the surplus of international convention centers added value to the Jumeirah Group. The cosmopolitan culture in UAE gives rise to the Jumeirah Group in the hotel industry which becomes strength of this group. Crime rates are low in UAE as compared to the other nations which facilitate economic support and social support to the company. Middle East is the epicenter of trade that comprises of various standard businesses and corporations which gives hike to the hotel and resort industry. In Dubai, government has pro- active authorities that give aid to the company in order to control situations rather than just responding to it. Jumeirah Group has been linked with other nations in the world wide. Special travelling packages are the additional advantages to t he company. It offers several packages according to each living standard so that easily can be reach. Jumeirah Group is strategically placed in Dubai, which is situated between Asia and Europe while it is also closure to the Africa so there is probability that several tourists can rushed here which motivates hotel industry. This group works for the enhancement of their human resource by adopting various techniques in order to update their strategies and tools with the recent time. The Jumeirah Group diversified itself into various sectors such as academics, water parks, spa, residents etc which strengthen the company (Jumeirah Group, 2008). Weakness: In the year of 2010, Dubai is considered as the expensive city that lies at fifty five positions in the list of most costly cities. These days it is becoming extremely expensive in the terms of travelling, hospitality, hotels etc. which may affects the economy as well as businesses. In the recent time Dubai has undergone in the bubble crash of real estates because of the reason that there was a sudden drop in the investment being made in the sector and due to the lack of investments the real estate sector crashed. It affected economy and still it is on recovery mode. In the Middle East, the rate of crime is low in spite of that it had been noticed that there is an increase in sex and drug crimes and which got huge media publicity which influence the hotel industry. In Jumeirah Group, employees are working belongs to various nations that have there own culture sometimes this differences in culture affects the working of company (Jumeirah Group, 2008). Opportunities: Prospective economic development opportunities due to increase in prices of oil, this economic development leads to contribute remarkable benefits to the hospitality business. Further growth prospects in the tourism industry of UAE with 15 million foreign tourist visitors expected up to the year 2015 proves to be very helpful in the tourism business of Jumeirah group. Dubai is considered as the business and tourism hub of UAE and Middle East, it has high business growth prospects including geo political opportunities from the west and emerging authority from the east and ultimately helpful in providing good business opportunities to the Jumeriah group. Initiatives taken by UAE government towards the development of hospitality sector provides ample amount of opportunities to the Jumeirah group. Unique experience offer by the Jumeriah group in the form of ethnic heritage services pertaining to the hospitality leads to enhance the number of potential customers. UAE is the business hub of Middle East and hence various business tourists are prospective customers for the Jumeriah group. Various promotional schemes provided to the customers helps in the boosting of business of Jumeriah hotels. Enhanced brand image and brand equity for the augmented quality service deliverance to the customers helps in the further growth and expansion of the business of Jumeriah group. Jumeriah group provides a wide variety of cuisines including the Arab cuisines, Indo Thai, Chinese, Italian, Mughlai cuisines etc. to its customers which helps in increasing the profitability of the group. The augmented exteriors and interiors of the hotel in comparison to the competitors delight the customers and attract them to take the services of Jumeriah group again and again. Delivering the world class hospitality services at the affordable rate helps in increasing the number of local as well as foreign customers of the Jumeriah group (Jumeirah Group, 2008). Threats: The development of the various other cost effective and stirring competitive locations like Muscat, Kuwait City and Doha puts major barriers in the development of Jumeirah Group. Prague and Istanbul are the cities which offer effective cultural tourism along with the fabulous contemporary services at the best possible price and hence attract most of the business tourists globally. Due to political turbulence the business pertaining to the tourism and hotels affected a lot in some regions of UAE and ultimately affects the Jumeriah group in the region. Lack of proficient training and development to the human resource in the hotel industry act as a major barrier in the quality service deliverance of the group. Customer tastes and preferences and market trends pertaining to the hospitality industry changes dynamically and hence there is difficulty in the implementation of the latest trends frequently due to the limitation of cost and time. Increase in the number of guest houses act as hindrance in the development of hotel business. Various economical range hotels which provide the services at the cheapest rate are the major barriers in the developmental path of Jumeriah group (Jumeirah Group, 2008). Competitiveness of Jumeirahs Pricing Strategy: Jumeriah provides a wide range of services in the hospitality business which encompasses a wide array of activities for the customers inclusive of diving and photography. With respect to the pricing of the hospitality services, Jumeirah ensures that the prices are maintained at competitive levels in keeping with the current market standards for pricing of hospitality services. Then exact pricing of the hotels and resorts have not been disclosed by the organization but from the reports available, it can be deduced that Jumeriah has competitive pricing strategy for its services (Course Pricing). The pricing of the various courses offered by the organization are described as follows: Certification Courses AED e-Scuba Diver 1,450 e-Open Water Diver 1,850 e-Open Water Referral 1,000 e-Rescue Diver 1,850 Emergency First Response 700 Experience Programs AED Discover Scuba Diving Beach 325 Scuba Review (inc two o/w dives) 650 Scuba Review Pool Only 300 Bubble Maker (ages 8+) 275 Seal Team (ages 8+) 1,500 Master Seal Speciality Dives 275 Instructor Development Courses AED Dive master 3,000 Assistant Instructor 3,000 e-Open Water Scuba Instructor 4,000 PADI e-IDC 7,000 IDC Staff Instructor 2,500 Master Scuba Diver Trainer MSDT 2,500 Emergency First Response Instructor** 2,500 Speciality Courses AED Wreck Diver 1,400 e-Enrich Air Nitrox 700 Deep Diver 1,600 Peak Performance Buoyancy 700 Search and Recovery Diver 1,400 National Geographic Diver 1,200 Underwater Navigator 1,200 Digital Photographer 1,200 Oxygen Provider Courses 800 Night Diver 1,200 Musandam Courses AED e-Open Water Courses 2,550 e-Adventure in Diving 2,550 Source: (Course Pricing) These prices are in accordance with the industry standard for the pricing of these services which is indicative of the competitiveness of the pricing strategy of the organization. In terms of the costs incurred by the company in obtaining raw material and resources for their business units, they are able to source the requirements at competitive prices. Moreover they have undertaken efforts to minimize their operational costs by adopting green practices and this has enabled them to maintain their prices at adequate competitive levels (Course Pricing). Competitive Strength and Leverage of Jumeirah Group in comparison to its Rivals: Jumeirah is faced with adequate competition in the hospitality industry from major organizations that have provided competition on a global scale also. The main competitors of Jumeirah group are: Hyatt Hotels Corporation Fairmont Raffles Hotels International Inc. (Corporate Responsibility Report 2008) Four Seasons Holdings Inc. (Corporate Responsibility Report 2008) Jumeirah is able to manage the competition in the market adequately and this has been made possible due to the continuous adaptation of the company to the environmental changes and the incorporation of the technological advancements to provide a comprehensive set of services aimed completely at achieving consumer satisfaction. Jumeirah Group is credited with having some of the most complex and biggest projects in the hospitality industry which itself speaks about the high quality standards that the organization has assured in these facilities (Corporate Responsibility Report 2008). The organization also has its projects in America, Europe and Asia Pacific. In these regions also, the company is able to successfully manage the competition by providing a wide range of consumer oriented services are competitive pricing. One of the main strategies of the organization has been to constantly upgrade themselves in terms of technical infrastructure and the aesthetic ambience in the facilities. It is this feature which has provided Jumeriah with a significant leverage even in the international hospitality market (Corporate Responsibility Report 2008). The company has started pondering over the possibility of entering conservative foreign markets such as China as they have highly prospective business opportunities. Moreover their advanced technical infrastructural knowledge has enabled them to compete effectively even in new markets and their portfolio of globally acclaimed projects has enabled the creation of a strong brand image by means of which the organization is able to effectively reach out to the target consumer segments (Corporate Responsibility Report 2008). Strategic Issues and Challenges in the Achievement of Strategic Objectives: The achievement of strategic objectives is a challenging task and is easily affected by the presence of environmental cha

Causes of the Construction Defects

Causes of the Construction Defects Construction defects are very common and often arising or spot in the construction project, especially in the project which has poor management or supervision in the construction site. Construction defect can be known as a major problem in the construction industry that could cause the value of a building decrease eventually. For the question of what is construction defect there is no direct or short answer or explanation to answer the question of what is construction defect. Construction defect in the construction project normally can be arise from two mains factor which is defect cause by workmanship and land movement. Some of the example for the common construction defect can be defective concrete of frame, cracking of slab; wood structural attack by termite, leaking in the building and etc. other than that, construction defects in construction project due to the reason of land movement could be underground water, settlement, improper compaction during earthwork stage and inadequa te of drainage. Every construction project is always involved and appears the term of construction defect for the reason of there is no a building or project without defect occurs. In order to study the further detail information of causes, effects and methods to minimize construction defects in construction project, this dissertation would be carry out for the purpose of study in deep of construction defect. 1.2 Research Background Climatic of Malaysia are change aggressively, therefore all of the buildings in Malaysia are expose to the aggressive environment all the time. Because of this, majority of the building in Malaysia will have the defects occurs in the buildings after the building is occupant a period of time. The purpose of conduct this research is to study the common construction defect in the construction project. Once the defects study, it is also necessary focus on the effects of the construction defects that will occur, since defect is precedent of effects of the construction defects. In additional, in order to minimize the construction defects, an evaluation on methods to minimize the construction defect will also be focus on this research. 1.2.1 Causes of the construction defect A construction defect can be known as a component in the building are built by the contractor or design by professionals not according to the specification, plan, not comply with the construction code that established by the authority( Calvin Cal E. Beyer, 2011). Construction defects can be also defined as that will make the project dangerous, unsafe, causes the user of the building to be injured or dead (Michael S. Poles, GC, CM, RCI, DABFET, ACFE, 1995). It can be occurs during the construction process and cause the project costly rework, project not complete in time and affect the overall performance of the building. Construction defect can be classified as 2 types, which are Patent Defects and Latent Defects. Patent Defects can be detected by the normal inspection or testing and apparent to naked eye, for example roof leak or a foundation crack. However, Latent Defects are hidden and cannot discoverable by normal examination or testing which will appear itself after a period of time (Anon 1, 2007). According to the researcher from the University of Florida, construction defects can be various types and influenced by many factors in the construction industry. The common types and the causes of the construction defect can be included (Calvin Cal E. Beyer, 2011): Improper design Poor workmanship that leads to poor finishing quality Improper means or methods of installation Improper or poor quality of the materials Defective material or poor material performance Missing or inadequate protection from weather or environmental condition in the construction site. Soil subsidence, movement and settlement Base on the few studies of researcher, the effects of the construction defect can increase the overall construction cost and the final quantity of the project (Zietsman, R., 2004) and a survey conducted by the Building Research Establishment in the United Kingdom, it found that 35% of the defects were arise from faulty construction(Assaf, Al-Hammad, Al-Shihah, 1995). It can be  due to the reason of bad workmanship, inadequate supervision and substitution of poor material, components or fixings. Beside those common type and the causes of the construction defect has stated above, the 35 most frequent defects was identified by the Building Research Establishment. The causes of defects that were identified which is (Assaf, Al-Hammad, Al-Shihah, 1995): Lack of inspection Making use of inexperienced, unqualified inspectors Avoiding and ignoring inspection completely Non implementation of corrective actions during the construction process Inaccurate measurement Making use of defective or damaged formwork Excavations to close to an existing building and exposing the foundations Non-conformance with waterproofing specifications Inability to read and understand/interpret drawings Insufficient concrete cover Improper construction of cold joints Loss in adhesion between materials Stripping formwork too early Unacceptable soil compaction procedures Inadequate curing procedures Lack of communication Non-compliance with specifications Inability to read and understand/interpret drawings Insufficient site supervision Lack of communication between the owner, architect/engineer, project manager Employing unqualified supervisors Speedy completion of certain activities specifically where equipment is on hire Unqualified labor force Multinational construction experience Defects resulting from the wrong selection of materials Using materials unsuitable for the climatic conditions Using cheap materials Making use of expired materials Inadequate storage facilities Misuse of equipment Equipment not performing to specification Lack of the proper equipment Cross referencing and detailed referencing on drawings lacking Conflicting details on drawings Details of sections on drawings lacking According to Marianne (2005), these 35 defects listed above can be grouped in to 4 categories which are: Design deficiencies Material deficiencies Construction deficiencies Subsurface/geotechnical problem 1.2.2 Method to minimizing the construction defect In construction industry, there is varying of the methods to minimizing or reduce the construction defects. According to Alice M. Noble-Allgire (2008), improving quality control can be known as a method to minimize the construction defects occurs. A quality control programs can be set up by the builder and use to reduce the construction defects. Besides that, structuring their contract with certain of the rules that can ensures that the parties take responsibilities on the defects that created under his works. Construction defects can be also minimizing by the improved oversight, for example builder can improve their building inspection practices in all the way. Other than that, if there is insufficient for improve the quality control, it also can through licensing, certification, and education requirement to improved the quality control. For example, a contractor which intended to select, the contractor must be register with the Construction Industry Development Board know as CIDB. With the registration, that can ensure the quality of contractor and the works. 1.2.3 Effect of the construction defect Construction defect can decrease and affect the value of the buildings. According to Atkinson, (1999), defects are developments in construction that reduces the project`s value instead of adding to it. Other than reduces the project value, where the construction defect apparent, It also can cause the project totally delay which mean not complete with in the period state in the contract. Cost overrun can be known as one of the effect when the construction defects happen in the construction site. Construction defect will also affect society at large due to possible danger posed and result in direct and indirect cost in repairs, abnormally high maintenance dispute and possible loss of building. 1.3 Problem Statement Construction defect in the construction project is very common. It is because buildings are exposing to the inclement weather especially in the climatic country such as Malaysia. Construction defects can be arising due to inadequate design, poor workmanships in the construction and lack of maintenance. The defects that in the construction project can become worst and worst due to the reason of invisible defect that not discover by the builder or the occupants. Construction defect can be also bringing negative impact to the occupant, builder, and country. Therefore it may affect the appearance of the building, health and safety of the occupant, country economic, reputation and etc. Thus, this problem can cause occupant unhappy eventually. 1.4 Research Aims and Objectives 1.4.1 Aim This research was aimed at identifying and studies the causes and effect of construction defects in the construction sector. Besides that, the other aim of this research is to study the methods of minimizing the construction defects in construction projects. 1.4.2 Objectives In order to achieve the aim of this research the objective has been listed as follow: To determining and understand various types of construction defects in construction projects. To identify the causes and effects of the construction defects in construction projects. To analyze the methods used to minimizing the construction defects in the construction projects. 1.4.3 Key Question What is construction defect? What are the effects of construction defect can be occurs in construction projects? What is the solution or methods to minimize the defect? 1.5 Importance and Benefits of Study This research will have benefits of to prevent the construction defects occur. Thus, this thesis will study the causes, effects and the methods to minimize the construction defects. Besides that, this study can also enhance the knowledge of the builders or any participants involve in the construction in order to increase the quality of the buildings. 1.6 Scope of Study Various types of construction defects will be study for the purpose of understanding the construction defects. The main scope will be the causes of the construction defects will be study in depth and identify the most common causes that cause the construction defects occurs in the construction project. Followed by the effects from the various construction defects that occur in the construction project will be study. For the last, the method to minimize the construction defects will be analyzes. 1.7 Methodology of Research In order to obtain the useful information for this dissertation study purpose, there is few methods to collect the data and information. Since the type of the data to be collecting having not been deciding therefore there is a consequence stage to follow. Stage 1: Literature Review Literature review is the Initial stages of the methodology, because some of the information that is useful for setting out the questionnaire. There is numbers of way or method for carry out literature review to obtain information for this dissertation: Magazines Journals Articles Books Newspaper Internet (www.google.co www.yahoo.com) Stage 2: Choose of suitable data collection method There are 2 types of the methods to collect the data had been choose for this dissertation, which categories in 2 types. Only one of the methods will choose for this research to collect the data among the 2 methods. Quantitative Questionnaires A set of questions will be form base on aim, objective of this study and the information that I found in the literature review. Target groups: experience contractor and the site supervisor. Reason: personal financial and able to obtain the data in short period. Qualitative Case study Observation and investigation (site visit). Targeted Place : construction sites, occupied buildings Identify the common defects in the construction project and some of the photo will be taken. Stage 3: Data analysis Once the data collected, in this chapter will analysis the data that collected from the questionnaire and case study by either method of SPSS, table method or bar chart. Analysis will include: Respondent age Collected data for Cause of defect in construction project Find out the major cause Collected data for the effect of defect in construction project Find out most worst effect Collected data for the method to minimize the defect in construction project Analysis which method most effective Details of the construction site or building Comparison of site or building Major defects arise in construction from the case study data Stage 4: Conclusion and Recommendation Conclusion Result of analysis will be conclusion. Judgment for the result will be including in the conclusion. For example which common cause of the defect in the construction project. Most effective method to reduce the defect in construction project will conclude. Recommendation A further scope of study will be recommended. Most effective methods as remedial action for construction will be recommended. Some of the field for study in depth will recommended. 1.8 Summary of chapters 1.8.1 Chapter 1 Introduction In chapter 1, information regarding the research topic will be discussed in brief in the introduction. Other than that, background in this chapter will further study in depth the causes, effects and method to minimizing the construction defects. For example, defects can be categorized in 2 types, which is patent and latent defect. In additional, the research aim and objective will also include in this chapter follow by research methodology, which is how the data be collect and analyze. 1.8.2 Chapter 2 Literature Review In chapter 2 Literature Review, the causes of the construction defects will be discussed. Once the causes of the construction defects is discussed, the effects of the construction defects will also be discuss follow by the methods to minimize the construction defects. In additional, ways of obtain information for the purpose of conduct Literature Review will be from the articles, journals, internet, reference books and etc. 1.8.3 Chapter 3 Research Methodology In Chapter 3 Research Methodology, structure of questionnaire will be form and the procedure of the case study will be plan. (If case study method is choose). Once the information obtains from the questionnaire, it will be listed in this chapter. Example for the structure of questionnaire: Improper design Poor workmanship that leads to poor finishing quality Improper means or methods of installation Improper or poor quality of the materials Defective material or poor material performance Missing or inadequate protection from weather or environmental condition in the construction site. Soil subsidence, movement and settlement This questionnaire is base on the Likerts scale of 5 ordinal measures from 1 to 5 according to level contributing. For example: = strongly Agree (4) = Agree (3) = moderate (2) = Disagree (1) strongly disagree Example of the case study procedure: Step 1: Selecting the sites Step 2: Meet up with sites manager and get approval Step 3: Conduct case study Observation Take necessary photo Step 4: Gather all the data Step 5: Analysis the data 1.8.4 Chapter 4 Data Analysis Once the data successful collected from the questionnaire or case study, the following step is to analysis the data in this chapter 4. The methods use to analysis the collected data can be SPSS, Bar Chart or table method. For example the data can be analysis included: Respondent age, collected data for Cause of defect in construction project, collected data for the effect of defect in construction project, details of the construction site or building, major defects arise in construction from the case study data. 1.8.5 Chapter 5 Conclusion and Recommendation In this chapter a conclusion will be conduct to conclude the whole research including the result from the analysis that carry out through the SPSS, bar chart. Besides that, most effective methods to minimize the construction defects will be recommending base on the result of analysis in order to fulfill the research aim and objective. 1.9 Summary In Chapter 1, general information regard this Research will be discus in the introduction such as definition of the construction project and defects. Some of the further information from other resource such as internet, articles, books, magazines and etc will be discuss in further in the Research Background. For example, causes of the construction defects, methods to minimize the construction defects and effects of the construction defects in the construction project will be discuss in more detail. Identifying and studies the causes, effects and methods to minimize the construction defects is the aim and objective for this Research. In additional, the Methodology of this research will include literature review and data will be collect from either questionnaire or case study. In this chapter, the aim and objective include identifying and studies the causes and effect of construction defects in the construction sector, and the methods to minimizing the construction defects in construction project.

The Future of High Definition Television :: Expository Essays Research Papers

The Future of High Definition Television â€Å"DTV is a much bigger step for television than the change from black and white to color† (Epstein, 12/99). The idea of a â€Å"digital television† came about nearly a decade ago in the early 1990’s when scientists realized that much more data could be sent to televisions if it was in a digital format, or a long series of 0’s and 1’s. This is the same method that computers use to send data and this method is very efficient. In fact, the data stream going into the television would be so great that 5 or 6 different channels could be broadcasted at the same time on the same frequency, giving viewers more options. Not only will there be more channels, but some of the other benefits would include a crystal clear picture, cd-quality surround sound, 2-way data-transmission, stock quotes, the Internet, and maybe even telephone services one day. The last four things are possible; they just haven’t been tested to a great extent quite yet. Ho wever, researchers agree that all these things will be possible one day. It is just a matter of time. What it comes down to is that some higher power, in this case the government, needs to step in to help progress this whole transition along or it could be years before everyone has an HDTV in their family room. There are only two main reasons for why the new high-definition television sets haven’t caught on yet. To understand the first reason, it must be viewed from the point of the consumer. Why spend all this money on a new television set when there is no programming for it? This is where the government steps in. By spring of 2002, all stations are required to broadcast shows digitally. Stations ABC and CBS are leading the pack by offering nearly all of their primetime shows in high definition (Takiff, 2001). NBC and FOX are lagging behind and have almost no shows broadcasting in digital (Takiff, 2001). However, by the year 2006, all analog broadcasts will be cut off and only digital broadcasting will remain. So if you think this whole digital television phenomenon won’t affect you†¦ think again. The second thing is price. A new 50† plasma screen HDTV ready television can cost upwards of $20,000 (www.

james madison Essay -- essays research papers

James Madison begins his famous federalist paper by explaining that the purpose of this essay is to help the readers understand how the structure of the proposed government makes liberty possible. Each branch should be, for the most part, in Madison's opinion, independent. To assure such independence, no one branch should have too much power in selecting members of the other two branches. If this principle were strictly followed, it would mean that the citizens should select the president, the legislators, and the judges. But, the framers recognized certain practical difficulties in making every office elective. In particular, the judicial branch would suffer because the average person is not aware of the qualifications judges should possess. Judges should have great ability, but also be free of political pressures. Since federal judges are appointed for life, their thinking will not be influenced by the president who appoints them, or the senators whose consent the president will s eek. Madison furthers, the members of each branch should not be too dependent on the members of the other two branches in the determination of their salaries. The best security against a gradual concentration of power in any one branch is to provide constitutional safeguards that would make such concentration difficult. The constitutional rights of all must check one man's personal interests and ambitions. We may not like to admit that men abuse power, but the very need for government itself proves they do, "if men were angels, no government would be necessary." Unfortunately, all men are imperfect, the rulers and the ruled. Consequently, the great problem in framing a government is that the government must be able to control the people, but equally important, must be forced to control itself. The dependence of the government on the will of the people is undoubtedly the best control, but experience teaches that other controls are necessary. Dividing power helps to check its growth in any one direction, but power cannot be divided absolutely equally. In the republican form of government, the legislative branch tends to be the most powerful. That is why the framers divided the Congress into two branches, the House of Representatives and the Senate, and provided for a different method of election in each branch. Further safeguards against legislative tyranny may be neces... ...ports: Partition of powers Each Department  · Should have a will of its own  · Thus members of each should have little to do with appointments of members of the other  · Member of each should be as little dependent as possible of the others for the emoluments annexed to their offices. In framing a government 1. government needs to control the governed 2. government needs to control itself Each department should have different amounts of self-defense because some departments need it more than others. Ex. Repersentative government legislative huge – divided into subgroups. Two considerations:  · Single - All the power surrendered by the people is submitted to the administration of a single government. Compound – power first divided by two distinct governments and then each portion subdivided among separate departments.  · Guard society not only of oppression of its rulers, but also injustice of the other part. Need to guard minorities. Keeps people from just electing someone on a whim. james madison Essay -- essays research papers James Madison begins his famous federalist paper by explaining that the purpose of this essay is to help the readers understand how the structure of the proposed government makes liberty possible. Each branch should be, for the most part, in Madison's opinion, independent. To assure such independence, no one branch should have too much power in selecting members of the other two branches. If this principle were strictly followed, it would mean that the citizens should select the president, the legislators, and the judges. But, the framers recognized certain practical difficulties in making every office elective. In particular, the judicial branch would suffer because the average person is not aware of the qualifications judges should possess. Judges should have great ability, but also be free of political pressures. Since federal judges are appointed for life, their thinking will not be influenced by the president who appoints them, or the senators whose consent the president will s eek. Madison furthers, the members of each branch should not be too dependent on the members of the other two branches in the determination of their salaries. The best security against a gradual concentration of power in any one branch is to provide constitutional safeguards that would make such concentration difficult. The constitutional rights of all must check one man's personal interests and ambitions. We may not like to admit that men abuse power, but the very need for government itself proves they do, "if men were angels, no government would be necessary." Unfortunately, all men are imperfect, the rulers and the ruled. Consequently, the great problem in framing a government is that the government must be able to control the people, but equally important, must be forced to control itself. The dependence of the government on the will of the people is undoubtedly the best control, but experience teaches that other controls are necessary. Dividing power helps to check its growth in any one direction, but power cannot be divided absolutely equally. In the republican form of government, the legislative branch tends to be the most powerful. That is why the framers divided the Congress into two branches, the House of Representatives and the Senate, and provided for a different method of election in each branch. Further safeguards against legislative tyranny may be neces... ...ports: Partition of powers Each Department  · Should have a will of its own  · Thus members of each should have little to do with appointments of members of the other  · Member of each should be as little dependent as possible of the others for the emoluments annexed to their offices. In framing a government 1. government needs to control the governed 2. government needs to control itself Each department should have different amounts of self-defense because some departments need it more than others. Ex. Repersentative government legislative huge – divided into subgroups. Two considerations:  · Single - All the power surrendered by the people is submitted to the administration of a single government. Compound – power first divided by two distinct governments and then each portion subdivided among separate departments.  · Guard society not only of oppression of its rulers, but also injustice of the other part. Need to guard minorities. Keeps people from just electing someone on a whim.